If you haven't already heard I have started the "Fly High All Around" Winx Club Doll Campaign on my YouTube Channel Sailoreric97 with BubbleGumMagic97 on YouTube. The Winx Club dolls by Jakks Pacific have been selling poorly lately and we want to change this! Please read about my previous post about #FlyHighAllAround here for more details if you haven't heard about it yet.
So we know doll sales are low and as fans we pretty much can see the obvious problems with the Winx Club Doll line. Most fans have come to the conclusion that poor doll sales are a result of:
- Poor Marketing by Jakks and Nickelodeon: It seems that Jakks Pacific and Nickelodeon really haven't been advertising Winx. Winx Club just randomly stopped airing on Nickelodeon and when the show was airing we weren't seeing very many, if any, commercials to advertise the show and let fans know when it was airing. Nickelodeon doesn't seem to advertise Nick much on their social media websites such as Facebook and Twitter. Without the frequent advertising how can they expect people who aren't huge fans like us to stay updated?
- Too Many Blooms left on shelves: This is one major problem that no doubt hurt the line. Consumers were mostly finding Bloom dolls and when they wanted other characters, they simply had trouble finding them due to the rarer characters selling out fast. UPDATE: It seems that this problem may be being fixed. I was watching a Tecna Sirenix Doll review on YouTube and in the comments I asked the girl how many of each character she saw at the store. She replied to me saying she saw one of each girl! So hopefully this will be the new case ratio.
- Bad Distribution: From what I've heard people were for the most part able to easily find the first releases---Believix, Concert, and Everyday Collections. But when it came to the second wave of dolls---Harmonix and City Style- some people still have not been able to find these dolls in stores.