Fly High All Around Part 3: Winx Club Toys Consumer Research Survey!

 BubbleGumMagic97 and I have come out with our next part of the Fly High All Around Winx Club Doll Campaign! If you are unsure what this campaign is all about: Click here for a previous blog post explaining #FlyHighAllAround. 

Now we have developed a survey that we will be sending to a team at Jakks Pacific in order to help them out with marketing strategies and product development. It is NOT definite that this survey will have a significant impact on the Winx Club doll line, but our hopes are that it is read and helps out the Winx Club team at Jakks Pacific in some way. 

The questions in the survey are mostly aimed at marketing and advertising, which we believe are among the major things that needs improvement in the Winx Club Doll line by Jakks Pacific. 

Please take the survey here to assist us in our goal of improving the Winx Club doll line by Jakks Pacific.  
Here's the link! Thank you SO MUCH to those who choose to answer the questions!  It is VERY MUCH appreciated! 

http://www.surveymonkey.com/s/F9Q933L

Feel free to tell us if you've completed the survey in the comments! 

*We ask that only those who live where the Jakks Pacific Winx Club dolls are sold to answer this survey to keep results as accurate as possible.* 

Fly High All Around: Let's Contact Jakks: My reply from Jakks Pacific!

Please click here to read my previous article about the email campaign to Jakks Pacific I have started. We need you to help out so PLEASE check it out. It could be helpful with convincing Jakks what could  be done with the doll line to help improve sales.

After sending my letter about my marketing concerns and other concerns for the Winx Club doll line I received a very nice email from Jakks. Also, it wasn't just an automated reply they directly answered part of my question---so you know the letter will be acknowledged and read if sent to consumers@jakks.com 

Here is the reply I received in text format and screenshot:

"Thank you for contacting Consumer Relations,

I would be more than happy to forward your email to the appropriate department.  We are always striving to improve our products an appreciate any type of feedback.  We appreciate that you have taken the time out to write us.  If you have any further concerns feel free to contact me."

You can see the letter I wrote in the blog post link at the beginning of this post. 

Here are some banners I made that you guys can post about the email campaign if you want! Please make sure to post them with THIS link so people can read what to write the letters about:

http://justanothercrazywinxfan.blogspot.com/2013/07/fly-high-all-around-part-2-contact.html

I prefer this one because it provides a better explanation

Thanks so much for helping guys!!!!! If you want tell me if you sent a letter and received a reply in the comments!

Fly High All Around Part 2: Contact Jakks Pacific!

If you haven't already heard I have started the "Fly High All Around" Winx Club Doll Campaign on my YouTube Channel Sailoreric97 with BubbleGumMagic97 on YouTube. The Winx Club dolls by Jakks Pacific have been selling poorly lately and we want to change this! Please read about my previous post about #FlyHighAllAround here for more details if you haven't heard about it yet. 

So we know doll sales are low and as fans we pretty much can see the obvious problems with the Winx Club Doll line. Most fans have come to the conclusion that poor doll sales are a result of:

• Poor Marketing by Jakks and Nickelodeon: It seems that Jakks Pacific and Nickelodeon really haven't been advertising Winx. Winx Club just randomly stopped airing on Nickelodeon and when the show was airing we weren't seeing very many, if any, commercials to advertise the show and let fans know when it was airing. Nickelodeon doesn't seem to advertise Nick much on their social media websites such as Facebook and Twitter. Without the frequent advertising  how can they expect people who aren't huge fans like us to stay updated? 

• Too Many Blooms left on shelves: This is one major problem that no doubt hurt the line. Consumers were mostly finding Bloom dolls and when they wanted other characters, they simply had trouble finding them due to the rarer characters selling out fast. UPDATE: It seems that this problem may be being fixed. I was watching a Tecna Sirenix Doll review on YouTube and in the comments I asked the girl how many of each character she saw at the store. She replied to me saying she saw one of each girl! So hopefully this will be the new case ratio. 

• Bad Distribution:  From what I've heard people were for the most part able to easily find the first releases---Believix, Concert, and Everyday Collections. But when it came to the second wave of dolls---Harmonix and City Style- some people still have not been able to find these dolls in stores. 

Fly High All Around Winx Club Doll Campaign!

According to many recent articles (some more recent than others) the Winx Club Doll line has been selling poorly. Here are just two articles you can read about toy sales at Jakks Pacific. Both directly mention the Winx Club Doll Line.

• http://www.zacks.com/stock/news/99225/jakks-downgraded-to-underperform May 2013
• http://online.wsj.com/article/BT-CO-20130717-712164.html July 2013

There are many factors that have probably contributed to the poor sales. Here are a few:

• Infrequent/Inadequate advertising of the show/dolls
• Shelves overloaded with Bloom dolls
• Poor distribution/difficulty in finding the specific doll/s a person wants

Because of these poor doll sales I have teamed up with BubbleGumMagic97 on my YouTube channel Sailoreric97 to start a campaign to promote doll sales! 

The campaign is called "Fly High All Around!" Through the campaign we will be promoting the Winx Club Doll Line and hope to raise awareness of the line in hopes that doll sales improve!

Watch the campaign video here and don't forget to comment and subscribe to sailoreric97.

The doll sales for this Fall will no doubt have a MAJOR impact on the fate of the Winx Club doll line. 

If you can buy the dolls, please get the ones you want, and if you are unable to buy them, just spread the word about the Winx Club Doll Line to everyone you can!

Stay updated on the campaign on Facebook!
Sailoreric97: https://www.facebook.com/Sailoreric97Youtube?ref=hl
JustAnotherCrazyWinxFan: https://www.facebook.com/pages/Just-Another-Crazy-Winx-Fan/456363251090480?ref=hl

Remember to use the hashtag #FlyHighAllAround on Social Networking to raise awareness and sales for the doll line and the campaign!

Jakks Pacific Harmonix Dolls in Italy?

Would anyone be able to confirm if Jakks Pacific Winx Harmonix dolls are being sold in Italy? 

The Italian toy website http://www.toysmania.it/ has many Jakks Pacific dolls for sale but they also have many Witty Toys Dolls, which is the company that makes the dolls that most of Europe gets.

I was very curious about this since I thought that Italy only sold the Witty Toys dolls.

I checked eBay  because that's a good way to get an idea of what is actually being sold in a certain country. Believe it or not, if you search "Winx Harmonix" on the official Italian eBay website http://www.ebay.it/ , you will see many Harmonix dolls by Jakks Pacific! I think this is very interesting! It looks like many of the sellers have them at their houses in Italy! 

So Italian Winx fans, have you seen any Jakks Pacific dolls in stores, or are these sellers getting them from somewhere else? 

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